We deliver contextualized analysis of the innovation trends in our clients’ industries, with an emphasis on Patents, Products, and People. In our view, innovation encompasses much more than a certificate from the patent office. Innovation is driven by individuals and organizations; realized through product development; asserted through litigation; and circulated through marketing channels, manufacturing partnerships, license agreements, and corporate mergers and acquisitions.
We review all of these facets of innovation, providing a comprehensive analysis that empowers our clients to make sound business decisions. Whether the client is a private equity firm seeking intelligence on potential investments, a Fortune 100 company consolidating its market share through acquisition, or an R&D team that wants to understand product development opportunities and vulnerabilities, our competitive analysis will deliver the facts and evidence-based insights they need.
Next Steps Research also provides a unique, predictive Management Assessment tool to assess the strength of both individuals and teams and their characteristics in the context of a particular business environment. Our statistically proven software-driven tool accurately pinpoints where an individual will perform best in the life cycle of an enterprise, whether it is a start-up, a fast-growing medium-sized business, a Fortune 500 company, or a government organization.